Marketing Assignment Essay Example for Free

Marketing Assignment EssayMy chosen retailer is Pick n redress which is a company owned by South African entrepreneur Raymond Ackerman in 1967. Pick n assume was equal to name a large sh ar of the market because Raymond Ackermans policy of putting offering customers the best value for their money before profit maximisation and various social responsibility programmes postulate made them a household in South Africa. Question 1 Pick n Pay bridges the fareing gaps * Space. * Time. * In haomaation.The space and time, value gaps are bridged by woof n pay, by establishing what the market really wants and providing consumer what they want at the right price in the right environment. -Information on products is readily available in stores during promotions and chiefly accessible in store. -Pick n Pay offers financial services like credit on large purchases like appliances. -Through bridging these gaps Pick n Pay has been able to establish long term kindred with consumers. Ques tion 2An boldness has to perform its primary amp auxiliary marketing activities efficiently and in a timely manner to ensure that the needs/ of the customer are met. Pick n Pay also owns its own transportation fleet so they put on more control all over meeting demand on time. * Pick n Pay conducted detailed market research in order to by rights serve its market as all store formats are as diverse as the geographic area they operate in, from the large hypermarkets to the express stores in petrol stations, they cater to all different market segments.Pick n Pay also own Boxer supermarkets which cater to low income groups such as rural areas. * They form of standardisation and grading is their policy of giving consumers double their money back on Pick n Pay products if they not squelched with the quality, This policy enabled Pick nPay to gain the trust of consumer which translates into Customer loyalty. All other products offered by Pick n Pay have to follow certain regulations bef ore being offered to the public.Pay has to take the necessary steps to ensure that products like fruits are available all year round which gist such products need to be stored in fridges and other products have to be stored properly so they dont get damage before getting to the actual store so they dont incur any losses. * The risk of loss or damage is to be mitigated by the form of having insurance policy to cover the work. * Pick n Pay borrows money from banks to cover the day-to-day operations Raymond Ackerman says many businesses that were destined for greatness failed because they didnt have enough cash to run their daily operations.I would say Pick n Pay uses the societal marketing-oriented concept because of their environmental initiatives which have even gained the organisation a Sunday Times Top Brand Grand Prix award for the company that did the most to promote green issues and social upliftment of communities. Raymond Ackerman stresses the importance of doing good busi ness which means implementing sustainable practices in the work environment and doing what the business is obligated to do in terms of social responsibility.Here are some environmental initiatives have introduced * Green Products- Products that are 100% recyclable with active ingredients that are made from sustainable, instinctive ingredients. * Introduced limited edition eco-friendly bags to limit the use of plastic bags * Pick n Pay vehicles use a low sulphur content diesel and ozone-friendly lubrication oils. * Setting up recycling points at Pick n Pay stores * In 2009 they opened up 3 Pick n Pay express stores, starting a new era of green retailing.These type strategies will gain the business long term customers because of its awareness of contributing positively to the environment. Question 4 I would say my chosen retailer has evolved to this level because they the good family relationship it has with its stakeholder thats why they have been able to offer the market such good prices and within any business you need to maintain good relationship with your suppliers for example, this would ensure that everything is delivered in a timely time and with your employees to ensure that their product are product and know whats expected of them.Pick n Pay has a number of policies and guidelines to govern relationships with its stakeholders so every interaction with its stakeholders is morally sound and is in line with the correct practices so that customers are satisfied and customers are retained. Question 5 5. 1 The micro environment of Pick n Pay is its internal stakeholders which would be * Employees * Investors * Management The business has full control over this environment. The market environment is the outside of the business and the business can only control this environment to a certain degree.The market environment comprises of * Suppliers * Competitors- Checkers,Spar,Woolworths. * Customers * General unrestricted Brand Perception and Brand awareness. 5. 2 Pick n Pay is a company that focuses a lot on physical environment and socio stinting issues as it recognises the importance of sustainability practices in its business due to the fact that natural resources are not available in infinite quantities and the damage us manhood are doing to the environment. Pick n Pay has also implemented programmes that challenge socio economic issues such as unemployment.Here some the changes and programmes implemented to adapt to changes/trends in the macro environment * Setting up recycling points at Pick n pay which in turn provides employment. * Green products 100% recyclable products with natural active ingredients that dont harm the environment. * BEE programmes which allows people from disadvantaged backgrounds to own a Pick n Pay franchise store. * Pick n Pay company also recently extended its Green Range of household products to include garbage bags made from 100% recycled material, 70% of which is post-consumer recycled materials.